Hey there, water babies and sun-seekers! It’s that time of year when we’re all itching to dive into some cool, refreshing fun. But before you make that splash, let’s chat about keeping your fabulous Borne style intact while you’re living your best summer life.

Chlorine and Salt Water: The Sneaky Style Snatchers

Listen up, pool partiers and beach bums! Chlorine and salt water might be great for keeping pools clean and oceans salty, but they’re not exactly BFFs with your hair. Here’s the deal:

• Chlorine: This pool staple can strip your hair of its natural oils, leaving it dry, brittle, and about as appealing as week-old pizza. It’s especially harsh on our color-treated friends, potentially turning your carefully crafted hue into an unexpected (and unwanted) shade.
• Salt Water: While it might give you those enviable beach waves, salt water can seriously dehydrate your strands. Think of it as a margarita for your hair – fun in the moment, but you’ll pay for it later.

Borne Tip: Before you take the plunge, wet your hair with fresh water. This little trick helps your hair absorb less of the pool or ocean water. Post-swim, rinse thoroughly and follow up with a hydrating mask. Your locks will thank you!

Hard Water: The Silent Color Killer

Ever noticed your vibrant Borne color looking a bit… meh? Hard water might be the culprit. This mineral-rich menace can leave deposits on your hair, dulling your color and leaving your strands feeling rougher than a bad first date.

Enter the Jolie shower head filter – your new bathroom bestie. This nifty device filters out those pesky minerals, giving you softer water that’s kinder to your hair. The result? Brighter color, softer texture, and a shower experience that’ll make you feel like you’re in a fancy spa (minus the cucumber water and awkward robes).

Heat Styling: Keep it Cool, Baby

We get it – sometimes you need a little heat to tame the mane. But cranking up your styling tools to inferno levels is a one-way ticket to Damaged Hair Town.

Here’s the hot gossip: studies suggest keeping your tools at 320°F (160°C) or below. Why? High heat can actually change the pigment in your hair, making that gorgeous Borne color fade faster than your summer tan.

Borne Bonus Tip: Embrace your natural texture this summer! Our stylists are pros at teaching you how to work with what you’ve got. Book a styling session and learn some heat-free tricks that’ll keep you looking hot without the heat.